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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Here’s How You Need to Do a Pilot Test
Do you want to be able to identify potential problem areas before you invest all of your resources in a
Progressive Profiling: Unifying Data to Remap the Post-Covid19 Customer Journey
During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life won’t be forever, we’re all going to emerge on the
The Importance of Naturality in Market Research
Research is a responsibility that few entrepreneurs enjoy. Not only is it time-consuming, but not many professionals understand how to conduct
How to do Focus Groups in the Virtual World
Despite the advent of big data, focus groups are becoming more important and are a growing top market research technique for brands.
Fuel Cycle Recognized as Best Company for Professional Development
Market Research Technology Provider Wins 2020 Comparably Award for Best Company for Professional Development SANTA MONICA, Calif., July, 23 2020 — Fuel Cycle Inc., the leading market
Fuel Cycle Wins Award for Best Leadership Team
Market Research Technology Provider Wins 2020 Comparably Award for Best Leadership Team SANTA MONICA, Calif., July, 22 2020 — Fuel Cycle Inc., the leading market research cloud for
What You Miss Without Continuous Research
In order to target your audience’s demographic as efficiently as possible, you’ll need to research their interests, hobbies, annual income,
2020 FC Connect: Fuel Cycle’s First Digital Insights Summit
Connection is shifting. The way we interact with our colleagues, our customers, even our friends and families has drastically changed. Despite this, the one thing that clearly hasn’t
How Big Brands are Integrating Customer Data to Maximize CX Research
Having data on your customer base is important, as it provides the foundation for how you communicate with them. Even
Total Advertising Performance: Mastering Digital Advertising with Extreme Agility
Measuring ad effectiveness is imperative for organizations that are serious about growing profitably. More importantly, with current political, social and