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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Why Virtual Focus Groups Are Essential in Today’s Age
These days the world has gone largely virtual. Zoom calls have taken the place of in-person meetings, seminars are now webinars,
Agile Market Research Using Templated Surveys
Time is one of the most important tools when conducting agile market research. How can marketers save this precious resource
Tools of the Future: Automated, Predictive & Collaborative
With Patrick Ip, V.P. of Product Marketing A conversation about the history of UX tools, where we are today, and
How to Measure Ad Effectiveness
For most businesses, advertising is their primary means of bringing in new customers and retaining customers who have already purchased
What is Price Testing and Why is it Important?
Price testing in theory allows us to find the optimal price to charge for a product. While other factors like
The Connection Factor: What Sets Successful Brands Apart During Times of Change
Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or
Your How-To Guide for Concept Testing Ad Campaigns
Concept testing is a valuable tool that can be used to test ideas to a limited audience as it pertains
Top Learnings from the Market Research Leaders of 2020
At this year’s FC Connect Digital Insights Summit, over 40 industry leaders offered valuable insight into new market research trends,
Fuel Cycle Recognized as Best Company for Employee Perks and Benefits
Market Research Platform Wins 2020 Comparably Award for Top-notch Employee Perks and Benefits Package SANTA MONICA, Calif., October 14 2020 — Fuel Cycle Inc., the leading market research cloud for
Compensation: the Taboo Topic that Could Make or Break Your Business
According to Great Place to Work CEO, Michael C. Bush, only 40% of the approximately 3 billion workers in the
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