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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
A 2020 Retrospective On Market Research
Back in March, when the COVID-19 pandemic was moving full-steam ahead, businesses prepared themselves for short-term changes in consumer behavior.
Why You Need A Voice-of-Customer Program
A Voice-of-Customer Program (or VoC program for short) is a way for organizations to capture, analyze, and implement customer feedback
5 Ways To Improve UX Research
In order to be successful, brands must understand what makes their customers tick. From pricing to marketing to product features,
How to do In-Home Usage Testing
Have you ever seen the Swiffer WetJet TV commercials? If so, you likely remember that they had a series of
Market Research Predictions for 2021
According to Forrester’s 2021 Predictions report, organizations will need to double-down on technology-fueled experiences, operations, products, and ecosystems in the
5 Inspirational Customer Experience Quotes from CX Experts
Customers these days expect a lot out of companies, and with thousands of company reviews available with the click of
Agile Market Research: Mindset or Method?
“Agile” is not a foreign term. In fact, it’s such a hot topic that we may be growing desensitized to its original definition, which is simply, “the ability to
5 Signs You’re Not Using Cutting Edge Market Research Software
The data collected with agile market research ensures that businesses are incorporating customer and employee needs into products, communications, and
Agile Market Research | How To Tell A Data-Driven Story
“Stories constitute the single most powerful weapon in a leader’s arsenal.” Dr. Howard Gardner, professor at Harvard University As market
UX: The Past, Present & Future
Did you know that the origins of UX can be traced right back to Ancient Greece? Since then, a lot has
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