In a survey Fuel Cycle ran this year, 83% of corporate researchers reported they expect to be doing most or all their research online in the next 12 months. Meanwhile, SurveyMonkey research found that 47% of market research pros plan to increase their usage of DIY research solutions, compared with only 27% who plan to increase investment in agencies.

What does that mean for market research in 2021? It means that companies are investing in strategies that will help them evolve just as quickly as the world around them. In a Q&A style conversation with SurveyMonkey’s Director of Product Marketing, Morgan Molnar, and Fuel Cycle’s Director of Partnerships, Theresa Lee, discover what lies ahead for market researchers in the coming year and how they can adapt to the changing environment.

Key learning objectives:

  • The trends that are helping create an agile market research landscape that emphasizes virtual research, rather than traditional focus groups
  • How research teams, large and small, can quickly adopt both quant and qual practices that allow for faster, deeper insights
  • Tips to help market research teams add more value by getting the most out of their budget and sharing insights cross-functionally