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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
The 2020 Tech Effect: How CPG Can Take Advantage of New Research Platforms
For years, media and entertainment organizations have been running research on video content, both on and offline. However, changes brought
2021 Market Research Predictions by Forrester
2020 was truly the year of the unpredictable. Under the pressure of a global pandemic, businesses achieved the impossible by
Naturalistic Observation Research for Business
When a brand wants to capture insight into how customers honestly feel about its company or products, the market research
Abercrombie & Fitch – How the ANF Co. brands utilize Live by Fuel Cycle to stay connected to customers
Abercrombie & Fitch Co. is a global specialty retailer of apparel and accessories for men, women, teens and kids through
When to Do an In-Depth Interview | Virtual In-Depth Interviews
In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful,
A Marketer’s Guide to Message Testing
Anyone in marketing knows that driving traffic to their website is crucial in order to boost sales. However, it is
Built In Honors Fuel Cycle in Its Esteemed 2021 Best Places to Work Awards
Fuel Cycle Earns Placements on Built In’s LA Best Places to Work, LA Best Small Companies to Work For, and LA Companies
Kickstart Your 2021 Agile Market Research Program
2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the
Your Guide to Agile Research in 2021
2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate
Brand Storytelling Guide | Craft Your Authentic Brand Story
Human emotion is the driving force behind most of our decisions, from what career we choose to what brands we
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