All Resources
Fuel Cycle Resource Hub
Featured Resource
The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Agile Market Research | How To Tell A Data-Driven Story
“Stories constitute the single most powerful weapon in a leader’s arsenal.” Dr. Howard Gardner, professor at Harvard University As market
UX: The Past, Present & Future
Did you know that the origins of UX can be traced right back to Ancient Greece? Since then, a lot has
How to Be an Insight-Driven Organization
At the heart of every business transaction is a treasure trove of decisions made to reach that proverbial “x marks
Why Virtual Focus Groups Are Essential in Today’s Age
These days the world has gone largely virtual. Zoom calls have taken the place of in-person meetings, seminars are now webinars,
Agile Market Research Using Templated Surveys
Time is one of the most important tools when conducting agile market research. How can marketers save this precious resource
Tools of the Future: Automated, Predictive & Collaborative
With Patrick Ip, V.P. of Product Marketing A conversation about the history of UX tools, where we are today, and
How to Measure Ad Effectiveness
For most businesses, advertising is their primary means of bringing in new customers and retaining customers who have already purchased
What is Price Testing and Why is it Important?
Price testing in theory allows us to find the optimal price to charge for a product. While other factors like
The Connection Factor: What Sets Successful Brands Apart During Times of Change
Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or
Your How-To Guide for Concept Testing Ad Campaigns
Concept testing is a valuable tool that can be used to test ideas to a limited audience as it pertains