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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
2021 State of Market Research
2021 is poised to be a year of transition. With a post-COVID reality in sight, businesses can finally start to work on shaping
Market Research for Lean Marketing Teams
It’s no secret that businesses that can keep costs low and adapt quickly to market shifts are the most successful,
Continuous Research For Data-Driven Teams
With all business units challenged to be more productive, efficient, and work in harmony with one another, it only makes
Expect the Unexpected: Mastering the Discipline of Strategic Foresight
As we enter this new year, business leaders everywhere are eager to transform their organizations knowing that recovery may be
Tips for Conducting Observation Research Under Constraints
Observation research is a qualitative research technique where researchers observe participants’ ongoing behavior in a natural situation instead of a
The 2020 Tech Effect: How CPG Can Take Advantage of New Research Platforms
For years, media and entertainment organizations have been running research on video content, both on and offline. However, changes brought
2021 Market Research Predictions by Forrester
2020 was truly the year of the unpredictable. Under the pressure of a global pandemic, businesses achieved the impossible by
Naturalistic Observation Research for Business
When a brand wants to capture insight into how customers honestly feel about its company or products, the market research
Abercrombie & Fitch – How the ANF Co. brands utilize Live by Fuel Cycle to stay connected to customers
Abercrombie & Fitch Co. is a global specialty retailer of apparel and accessories for men, women, teens and kids through
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