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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
The Light Within: Inspiration from Amanda Gorman
Written by: Becky GomolkaExecutive AssistantFuel Cycle “When day comes, we ask ourselves: where can we find light in this never-ending
What Is Agile Qualitative Research?
Remember spending your Friday nights combing through the aisles of DVDs at Blockbuster? If this question brought up fond memories
A Marketing Manager’s Guide to Customer Personas
As a marketer, it’s your job to understand your customers. From social media strategy to paid ads, blogs, and website
Implementing Closed-loop Customer Feedback for Empathy-driven Product Development
According to research from PWC, 86% of customers are willing to pay more for a great customer experience. But how
2021 State of Market Research
2021 is poised to be a year of transition. With a post-COVID reality in sight, businesses can finally start to work on shaping
Market Research for Lean Marketing Teams
It’s no secret that businesses that can keep costs low and adapt quickly to market shifts are the most successful,
Continuous Research For Data-Driven Teams
With all business units challenged to be more productive, efficient, and work in harmony with one another, it only makes
Expect the Unexpected: Mastering the Discipline of Strategic Foresight
As we enter this new year, business leaders everywhere are eager to transform their organizations knowing that recovery may be
Tips for Conducting Observation Research Under Constraints
Observation research is a qualitative research technique where researchers observe participants’ ongoing behavior in a natural situation instead of a
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