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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
User Research for Product Managers
No matter what type of product you manage, consumer experience plays a crucial role in the product development process. Product
The Ultimate Guide to Observation Research
When it comes to reliability, some researchers call self-reported research the Achille’s heel of survey data collection. The reason? Self-reported
Fragmented Loyalty in Financial Services
Anyone who keeps tabs on innovation in the financial services sector knows that with its limitless service potential and expansion
A Project Template for User Research
Agile research methods involve various consumer insight tracking methods, including in-depth interviews, focus groups, online surveys, and more. User research
Fuel Cycle Named INC Top 20% Fastest Growing Regional Private Companies
Fuel Cycle Ranks No. 259 out of 5000 on Inc. Magazine’s List of California’s Fastest-Growing Private Companies Santa Monica, CA, March 16, 2021 – Inc. magazine today
A Retailer’s Guide to Using Templated Surveys
When it comes to launching a new retail product, customer research goes a long way in ensuring that your release
Vanguard’s Tips for Winning Stakeholder Support for Your MROC
Vanguard was founded in 1975 by John Bogle as a client-owned mutual fund firm with no outside owners. This revolutionary
5 Benefits of Virtual Focus Groups & Interviews for CX Teams
Even before the pandemic made the world go virtual, the market research industry utilized online research methods to cut down
Exploring the Drivers of Fragmented Loyalty in Financial Services
A decade ago, banking was heavily centralized. Customers entrusted the majority of their wealth and financial activities to a single financial institution.
Trailblazing Women in Market Research | International Women’s Day 2021
“Women belong in all places where decisions are being made. … It shouldn’t be that women are the exception.” -Ruth
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