The healthcare industry was rocked by the Obama care initiative in 2010. With a new administration that vows to expand healthcare coverage across the nation, it’s time that healthcare leaders step up and focus on patients. As much as we’d like to avoid it, visiting a doctor’s office at different intervals throughout our lives is necessary. Whether we see a doctor for a routine visit or an emergency medical event, interacting with healthcare professionals isn’t something we can outrun forever. Because healthcare is essential to society, not much effort has been put into the patient experience on a holistic level. However, the world is changing, and experts predict that patients will continue to have greater choices in their healthcare options, putting pressure on health organizations to adjust to a patient-centric model.
Businesses that give their patients a voice, customize their experiences, and optimize their journeys, will be the leaders of the healthcare revolution in 2021 and beyond. Discover how leaders in the healthcare industry are responding to the recent boom with Fuel Cycle’s healthcare webinar, or read more about the practical implications of this revolution below.
Patient-centricity In Healthcare
Ro.Co, a Fuel Cycle client, offers telehealth services while putting their patients at the center of what they do. Ro’s primary care platform provides a personalized, end-to-end healthcare experience from diagnosis to medication delivery to ongoing care. Organizations that prioritize their patients this way by offering integrated solutions and seamless processes differentiate themselves from their competition. Unfortunately, most healthcare companies are not organized in this way, instead, offering disjointed departments with little to no oversight into the patient experience.
To become patient-centric, companies must focus on centralizing data. Because healthcare businesses are bombarded with heaps of patient data on a daily basis, it must be organized and used to offer a better experience complete with lifestyle and service recommendations. By leveraging a wide variety of data to understand patients individually and proactively meet their needs, lives can be enhanced and even saved. Specifically, heart attacks, strokes, COVID-19, flu, and other illnesses may be addressed before they happen with lifestyle changes, medications, vaccines, and more by properly utilizing data and tracking patient journeys. Patients want to schedule an appointment, visit a Doctor they chose, pick up their meds, and ask questions in one easy-to-use platform.
As more integrated telehealth companies pop up in the wake of COVID, patients’ expectations for their healthcare continue to rise. In addition to building out their telehealth offerings, healthcare leaders should also prioritize the patient journey for virtual and in-person visits. The entire journey should flow, from patient profile creation to appointment setting, insurance processing, billing, follow-up, medication, and more. At the end of the day, patients are not looking for their parents’ healthcare experience; they demand more; more choices, more flexibility, and more personalization. The future of healthcare is all about giving consumers a voice, just like any other industry. Patients want the ability to manage their health without the hassle, and brands that offer what they crave will reshape the healthcare industry.
Reshaping Healthcare with Data
Discover the best market research toolkit for managing patient experiences with Fuel Cycle’s latest webinar on the impending healthcare boom. Covering topics like the drivers of the healthcare boom, as well as trend forecasting and market research solutions, Fuel Cycle’s webinar is sure to benefit healthcare professionals and patients alike.
Ready to develop your own insights? Check out Fuel Cycle’s healthcare research toolkits for approved solutions optimized for use in the healthcare industry.