Fuel Cycle CPO, Rick Kelly joined Voxpopme VP of Marketing, Jenn Vogel on “Reel Talk: The Customer Insights Show” to discuss how market research technology helps in customer centricity. In this conversation, Jenn and Rick dive into questions about the market research industry’s ability to adapt to increased demands on speed, accuracy, and project volume, and how MR technology is future-proofing the insights function.