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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
3 Reasons Why You Shouldn’t Overlook Virtual Interviews & Focus Groups
With COVID-19 shutting down “business as usual,” you may be wondering how to conduct market research safely and effectively. The
A Non-Researcher’s Guide To The Kano Model
Any successful business owner will tell you that it’s nearly impossible to launch a product or service effectively without understanding
Trusted Media Brands – Consumer Trust
A Trusted Media Brands, publisher of Reader’s Digest, among other lifestyle brands, has maintainedan online insights community, Inner Circle for
Optimizing Qualitative Research with Mobile Technology
Due to increasing awareness around sweeping social justice issues, researchers rightly worry about representation and diversity in research – especially when it comes
Predicting the Future of Media: An Insights Driven Strategy
The world of media & entertainment has been turned upside down by the pandemic and everything that has come along
A Longing for Belonging: The Power of Customer Communities
Decision-makers across teams are consistently challenged to prioritize the bigger picture. But it can be a challenge to align on the larger initiatives when each
Enhanced Progressive Profiling with Two-Way Data Syncing
Fuel Cycle Announces New Data Transfer Capability of its Progressive Profiling Solution Santa Monica, CA, April 21st, 2021 – Fuel Cycle Inc., the leading market research
Earth Day 2021: What is Green Market Research?
Now more than ever, consumers are investing in brands that are eco-friendly, transparent, and aligned with their environmentally conscious values. To keep up, brands need to think outside the
The Power of Continuous Research and Community to Fuel Innovation
Market research is an essential component in developing successful digital, product, and brand experiences. Not only does a strategic approach to market research yield valuable insights, but
How A&F Uses Virtual Interviews To Stay Connected To Their Customers
Modern market research requires that companies collect customer feedback continuously and in real-time. Long gone are the days of months-long
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