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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Accelerate Product Improvements with Delta Testing
Every industry is now digital, and the stakes for getting products right are enormous. Across industries, digital leaders’ earnings growth outpaces
Hitting the Sweet Spot: A Risk vs. Reward Approach to Market Research
When King’s Hawaiian first launched their customer community, The Ohana Circle in October 2019, they had measured expectations. It was
Integrations, Automation & Intelligence
Today’s market researchers need to utilize data from a variety of channels – including transactional data, social media, and survey data – to uncover meaningful insights. Not only
3 Reasons Why You Shouldn’t Overlook Virtual Interviews & Focus Groups
With COVID-19 shutting down “business as usual,” you may be wondering how to conduct market research safely and effectively. The
A Non-Researcher’s Guide To The Kano Model
Any successful business owner will tell you that it’s nearly impossible to launch a product or service effectively without understanding
Trusted Media Brands – Consumer Trust
A Trusted Media Brands, publisher of Reader’s Digest, among other lifestyle brands, has maintainedan online insights community, Inner Circle for
Optimizing Qualitative Research with Mobile Technology
Due to increasing awareness around sweeping social justice issues, researchers rightly worry about representation and diversity in research – especially when it comes
Predicting the Future of Media: An Insights Driven Strategy
The world of media & entertainment has been turned upside down by the pandemic and everything that has come along
A Longing for Belonging: The Power of Customer Communities
Decision-makers across teams are consistently challenged to prioritize the bigger picture. But it can be a challenge to align on the larger initiatives when each
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