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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources

A Longing for Belonging: The Power of Customer Communities
Decision-makers across teams are consistently challenged to prioritize the bigger picture. But it can be a challenge to align on the larger initiatives when each

Enhanced Progressive Profiling with Two-Way Data Syncing
Fuel Cycle Announces New Data Transfer Capability of its Progressive Profiling Solution Santa Monica, CA, April 21st, 2021 – Fuel Cycle Inc., the leading market research

Earth Day 2021: What is Green Market Research?
Now more than ever, consumers are investing in brands that are eco-friendly, transparent, and aligned with their environmentally conscious values. To keep up, brands need to think outside the

The Power of Continuous Research and Community to Fuel Innovation
Market research is an essential component in developing successful digital, product, and brand experiences. Not only does a strategic approach to market research yield valuable insights, but

How A&F Uses Virtual Interviews To Stay Connected To Their Customers
Modern market research requires that companies collect customer feedback continuously and in real-time. Long gone are the days of months-long

Ignite the Future: The Art & Science of Building a Proactive Insights Engine that Seen, Heard & Used
If the pandemic has taught us anything, it’s that change is a permanent fixture and we can never lose sight of imagining

Agile Market Research Methods For Lean Marketing Teams
Agile market research is the heartbeat of any lean marketing team because it allows companies to gather insights that lead

2021 State of Community Report
In the last year, businesses have had to adapt to a rapidly changing business landscape. In December 2020, we surveyed 275 insights professionals about their use

The Intersection of Market Research and UX
Recent global contextual shifts have created a surge in digital interactions. Customers are migrating to the convenience of online experiences and

Your Step-by-Step Guide to Virtual Interviews
The market research industry has long utilized online research methods to cut costs, increase convenience, and boost efficiency. The allure
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