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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Optimizing Qualitative Research with Mobile Technology
Due to increasing awareness around sweeping social justice issues, researchers rightly worry about representation and diversity in research – especially when it comes
Predicting the Future of Media: An Insights Driven Strategy
The world of media & entertainment has been turned upside down by the pandemic and everything that has come along
A Longing for Belonging: The Power of Customer Communities
Decision-makers across teams are consistently challenged to prioritize the bigger picture. But it can be a challenge to align on the larger initiatives when each
Enhanced Progressive Profiling with Two-Way Data Syncing
Fuel Cycle Announces New Data Transfer Capability of its Progressive Profiling Solution Santa Monica, CA, April 21st, 2021 – Fuel Cycle Inc., the leading market research
Earth Day 2021: What is Green Market Research?
Now more than ever, consumers are investing in brands that are eco-friendly, transparent, and aligned with their environmentally conscious values. To keep up, brands need to think outside the
The Power of Continuous Research and Community to Fuel Innovation
Market research is an essential component in developing successful digital, product, and brand experiences. Not only does a strategic approach to market research yield valuable insights, but
How A&F Uses Virtual Interviews To Stay Connected To Their Customers
Modern market research requires that companies collect customer feedback continuously and in real-time. Long gone are the days of months-long
Ignite the Future: The Art & Science of Building a Proactive Insights Engine that Seen, Heard & Used
If the pandemic has taught us anything, it’s that change is a permanent fixture and we can never lose sight of imagining
Agile Market Research Methods For Lean Marketing Teams
Agile market research is the heartbeat of any lean marketing team because it allows companies to gather insights that lead
2021 State of Community Report
In the last year, businesses have had to adapt to a rapidly changing business landscape. In December 2020, we surveyed 275 insights professionals about their use