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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
The State of AI in Market Research
Year over year, market researchers predict that AI will be one of the top emerging trends to impact the insights
The Ultimate Guide To B2B Online Communities
Marketing to business to business customers, or B2B customers, has historically been done offline via sales representatives, cold calling, mail
Carhartt’s MROC Evolution Story
“It’s like asking for the value of a life vest… it’s indispensable.” Robyn Ryden – Consumer Insights Manager, Carhartt While
Accelerate Product Improvements with Delta Testing
Every industry is now digital, and the stakes for getting products right are enormous. Across industries, digital leaders’ earnings growth outpaces
Hitting the Sweet Spot: A Risk vs. Reward Approach to Market Research
When King’s Hawaiian first launched their customer community, The Ohana Circle in October 2019, they had measured expectations. It was
Integrations, Automation & Intelligence
Today’s market researchers need to utilize data from a variety of channels – including transactional data, social media, and survey data – to uncover meaningful insights. Not only
3 Reasons Why You Shouldn’t Overlook Virtual Interviews & Focus Groups
With COVID-19 shutting down “business as usual,” you may be wondering how to conduct market research safely and effectively. The
A Non-Researcher’s Guide To The Kano Model
Any successful business owner will tell you that it’s nearly impossible to launch a product or service effectively without understanding
Trusted Media Brands – Consumer Trust
A Trusted Media Brands, publisher of Reader’s Digest, among other lifestyle brands, has maintainedan online insights community, Inner Circle for