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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Saving the Infiniti Car Brand: A Lesson of Transformative Insights
Learn from the experience of a co-leader of the initiative that saved the Infiniti auto brand and transformed it from
Welcome to FC Connect Day 2 | How the Pros Do It: Best Practices in MROC
Market Research Online Communities (MROCs) can be an insight goldmine, especially when they’re leveraged to the fullest. FC Launchpad is
Passenger-side Marketing: Enhancing the Drivers of Marketing
This session will illustrate FNBO’s community journey from showing-off the capabilities of “The Circle” to showing up inside a project
Exploring Delight, Desire, and Needs with Brands
It’s natural to think that in today’s digital world you need to go viral to break through the noise. However,
Leveraging UX Throughout the Product Lifecycle to Deliver User-Centric Products and Drive Business Value
Integrating UX strategy and a harmonized design lifecycle from discovery through delivery provides a golden thread at all touchpoints that
Panel: Communities for Customer-Centric Organizations
In times of both prosperity and uncertainty, communities are an enduring way to bring the customer’s voice into an organization—well
How Video is Killing The Radio Star* | *Radio Star = PowerPoint
The past year has transformed the way we utilize video to communicate with our friends and family. Since our personal behaviors
Welcome to FC Connect 2021 | Day 1
FC Connect is a virtual summit experience all about celebrating insights that ignite action. For research to be a real driver
How to Make Your International Community A Success
In the past, if you wanted to connect with someone in another country, you had to book a plane ticket
Comparing Market vs. UX Research
When businesses already have a general market research plan in place, they often rely on these existing insights rather than