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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
Market Research for Better Digital Experiences
Read to discover: Market research (MR) is an umbrella term representing all of the activities that a business does to
King’s Hawaiian – Hitting the Market Research ROI Sweet Spot
After experiencing a decade of consistent growth in distribution and awareness, King’s Hawaiian looked to identify a starting point for
Fuel Cycle Reveals New Brand Identity Reflecting Mission to Ignite Action Through Insights
Fuel Cycle announces new logo and brand messaging to reflect the mission of Igniting Action through Insights. SANTA MONICA, Calif., September 29th, 2021 – Fuel Cycle
How to Reinvigorate Your Market Research Community
Read on to discover: Key internal and external drivers behind research communities at risk 4 areas of action to get
The Pros & Cons Of Influencer Marketing
Read on to discover: Companies have long used celebrities to endorse and market their products. In the 1930s, Babe Ruth
User Experience for Healthcare Professionals
Read on to discover: As we age, healthcare becomes a non-negotiable part of our lives. Genetic factors and lifestyle choices
Delta Testing: Getting It Right The First Time
Time and time again, we see hear stories of both established and up-and-coming brands launching a new product or campaign
How to Avoid Marketing Missteps (Hint: MR)
Read on to discover: Common marketing missteps and how to avoid them Advice to proactively address marketing concerns Solutions to
Optimizing Qualitative Research for Mobile Technology
Due to a growing dialogue around diversity, equity, and inclusion, researchers rightly worry about representation in research – especially when it comes
Leading Healthcare into the Future: How Emerging Providers Improve Patient Care with Digital Experiences
Digital healthcare experiences have surpassed the traditional definition of telemedicine and telehealth. No longer restricted to contacting a specialist, healthcare experiences
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