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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Igniting Product Innovation With Agile Research
Read on to discover: 2021 trends and user expectations for product innovation. The key ingredients to a successful innovation initiative.
From Virality to Loyalty – Exploring Delight, Desire, and Needs with Google
These days, going viral is the ultimate compliment. With a quick Google search, it’s easy to find articles on virality potential – enforcing the idea
How COVID-19 Has Impacted Consumer Behavior
Read on to discover: McKinsey & Co.’s ongoing COVID-19 consumer behavior tracking over the last year 3 fundamental shifts in
Emerging Trends in Media Consumption
Global media consumption has changed dramatically in recent years. The widespread availability of disruptive technologies and services has fundamentally shifted the ways that viewers think about,
The State of Media and Entertainment
Read on to discover: Imagine that it’s 1999, you are eight years old and looking forward to a movie and
Six Colors, Five Letters: Pride
We spoke with the internal Fuel Cycle team to gather their thoughts surrounding Pride. Here’s what they had to say!
Driving Customer Centricity with Online Communities
Customers are the heartbeat of every organization. From product performance to market penetration and beyond, the success of your business
The Great Consumer Shift
Did you know that over 75% of American consumers have tried a new shopping behavior in the last year? It’s
Igniting Product Innovation: Agile Research for a Competitive Edge
The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a
The QR Code Renaissance: Using Tech to Enhance CX
A QR code, also known as a Quick Response Code, is a type of barcode invented in 1994 by Japanese