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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Community for Customer Experience Strategy
Read on to discover: Trusted Media Brands, Inc. (TMBI), the publisher of Reader’s Digest, among other lifestyle brands, provides engaging
Improving Customer Experiences with Market Research
Read to discover: The most common customer experience research methodologies Why customer experience research needs to be agile and continuous
Market Research for Better Digital Experiences
Read to discover: Market research (MR) is an umbrella term representing all of the activities that a business does to
King’s Hawaiian – Hitting the Market Research ROI Sweet Spot
After experiencing a decade of consistent growth in distribution and awareness, King’s Hawaiian looked to identify a starting point for
Fuel Cycle Reveals New Brand Identity Reflecting Mission to Ignite Action Through Insights
Fuel Cycle announces new logo and brand messaging to reflect the mission of Igniting Action through Insights. SANTA MONICA, Calif., September 29th, 2021 – Fuel Cycle
How to Reinvigorate Your Market Research Community
Read on to discover: Key internal and external drivers behind research communities at risk 4 areas of action to get
The Pros & Cons Of Influencer Marketing
Read on to discover: Companies have long used celebrities to endorse and market their products. In the 1930s, Babe Ruth
User Experience for Healthcare Professionals
Read on to discover: As we age, healthcare becomes a non-negotiable part of our lives. Genetic factors and lifestyle choices
Delta Testing: Getting It Right The First Time
Time and time again, we see hear stories of both established and up-and-coming brands launching a new product or campaign
How to Avoid Marketing Missteps (Hint: MR)
Read on to discover: Common marketing missteps and how to avoid them Advice to proactively address marketing concerns Solutions to