Agile brand tracking is a key element that most brands are missing today. In fact, at the height of the pandemic, only 49% of consumers felt safe purchasing from brands they previously trusted.
According to executives at companies that value feedback is 20x more likely to be able to pivot successfully based on new consumer insights. On top of that, valuable insights remain siloed, and brands waste time and valuable insight on underused research tools. The first step to understanding the customer is to give stakeholders easy access to the insights they need on a regular basis.
In this presentation, you will learn how you can use Fuel Cycle’s Market Research cloud to conduct agile brand tracking on a quarterly or monthly basis to ensure an accurate pulse on customer needs & wants, increase buy-in of stakeholders, and the impact of your research.
