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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Blending Quant & Qual To Solve Customer Problems
Quantitative (quant) and qualitative (qual) market research are two different means to the same end: customer data. At a high
Why It Pays To Be An Insights Research-Driven Business
“Data are just summaries of thousands of stories—tell a few of those stories to help make the data meaningful.” -Dan
Best Practices for the Ultimate Customer Journey
Today, many organizations have a great focus on the customer journey, but there is a lack of hyper focus in
Adapting Product Led Growth for the Research Mentality
In a product-led world, one trend has become starkly clear: research can no longer sit in a silo. Insights gathering
Healthcare Industry Disruption: What You Need To Know
As we enter year three of the COVID-19 pandemic, the healthcare industry is transforming before our eyes, perhaps more so
2022 Food & Beverage Industry Trend Predictions
Last year was a turbulent time for the food and beverage (F&B) industry. As the pandemic nearly came to an
Q&A: 2022 GRIT Benchmarking Report
In this session, you’ll hear Rick Kelly, CPO of Fuel Cycle, and Lenny Murphy, Executive Editor, and Producer of GreenBook
Top Challenges Facing CPG Advertising In 2022
The pandemic threw a monkey wrench in the economy as we once knew it, and it’s continuing to be disruptive,
Fuel Cycle Earns Placement on Quirk’s 12 Top CPG Research Companies List
Fuel Cycle’s recognition shows continued commitment and to excellence and innovation of consumer research SANTA MONICA, Calif. – January 26,
5 UX Research Tools & Strategies For 2022
UX (user experience) research studies users and how they interact with designs, specifically within computers or mobile phones. UX research