Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior. A challenging economic situation and job cuts meant consumers became more conscious about where and on what they spend their money. We’ve seen a pivot to buying more store-brand retail and consumer product goods (CPG).

At the beginning of the year, we surveyed whether store-brand product sales are outpacing name-brand product sales across various retail/CPG categories. This white paper will dive deeper into this trend, break down our original research, and ascertain which store-brand or name-brand product categories hold the most growth potential over the next two years.