White Paper

The Great Consumer Shift: Store Brand vs. Name Brand

Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior. A challenging economic situation and job cuts meant consumers became more conscious about where and on what they spend their money. We’ve seen a pivot to buying more store-brand retail and consumer product goods (CPG).

At the beginning of the year, we surveyed whether store-brand product sales are outpacing name-brand product sales across various retail/CPG categories. This white paper will dive deeper into this trend, break down our original research, and ascertain which store-brand or name-brand product categories hold the most growth potential over the next two years.

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Author: Kalyn Stockman

Kalyn Stockman is a Marketing Manager at Fuel Cycle, where she leads the social media and content strategy. With a degree in Business Administration (Marketing) from the University of the...