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The 2022 State of Market Research
2021 was another tumultuous year for businesses. COVID variants stalled any hope of an economic rebound. Industries struggled with disrupted supply chains, inflation, and workforce challenges. The future of market research (MR) in 2022 will involve navigating these obstacles, preparing for the worst (and the best), utilizing technology, and collecting continuous customer insights.
In Q1 2022, we surveyed 250 market researchers about their jobs and industry. Here’s what they had to say.