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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
User-Generated Content As A Data Source
Think back to the last time you logged into Instagram, watched a TikTok, or got lost in a Facebook reel.
Fuel Cycle Launches Integration With UserTesting, Expanding Ability for Companies to Access Customer Communities
New integration creates a seamless way to capture feedback from Fuel Cycle community members SANTA MONICA, Calif. – April 13,
Measuring Advertising Effectiveness: Why It Matters
Advertising takes many forms, especially in 2022. From sponsored social media ads to web banners ads, in-app ads, influencer posts,
Creating Seamless Digital Experiences Across The Customer Journey
“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer
Fuel Cycle Recognized on Two of Quirk’s 10 Top Research Companies Lists
Fuel Cycle’s placements showcase continued efforts to provide brands with actionable research SANTA MONICA, Calif. – March 22, 2022 –
4 Benefits Of Agile Marketing
“Success is no longer about changing strategies more often, but having the agility to execute multiple strategies concurrently. And success
Tech Showcase: Agile Brand Health Tracking
Agile brand tracking is a key element that most brands are missing today. In fact, at the height of the
Tech Forward: How to Use Research Technology to Empower Your Research Portfolio
Every insight leader uses more advanced tools with less budget and father global reach than ever. The rapid emergence of