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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Iterative Research – Why You Can’t Wait
The world changes every day, and your brand needs to keep up. Iterative research is key to staying on trend
Ulta Beauty’s Approach to Fast & Flexible Market Research
Living in a consistently evolving market can be challenging, working in it can be even more so. Tapping into customer’s wants
How Fandom Democratizes Data for Company-Wide Success
In the world we live in today, making quick decisions with accurate data is often thought to be just a
Emerging Trends in the Food and Beverage Industry
2021 was a turbulent time for the food and beverage (F&B) industry. As the pandemic nearly ended last summer, industry
5 Ways to Share Customer Insights Visually
Customer data is worth its weight in gold, but numbers on paper are meaningless without proper context and visuals to
How to Make Your Voice of Customer Program a Success
Most companies know that customer feedback is essential. However, many brands struggle with gathering, understanding, and using feedback effectively. A single
How To Avoid Undesirable Ads With Segmentation Research
Digital ads are everywhere. They can be seen on websites, mobile phones, social media channels, and even smartwatches. Because they
Fuel Cycle Selects Canvs AI as Premier Text Analytics Solution on Fuel Cycle Exchange
New York & Los Angeles — April 25, 2022 — Canvs AI, the leading insights platform for text analytics, and
% Stakeholder Engagement Strategy: How To Keep Them Interested In Research
In today’s ever-changing business landscape, brands struggle to keep up with the latest consumer trends. Continuous research communities offer a