New York

July 19-20, 2023

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Platinum Sponsor

Driving Your Research Forward

Highlighted Presenters

Amazon Web Services

Keeping the humans in your AI research

Jennie Tietema
Principal Product Manager for Amazon Chime SDK

Fuel Cycle

Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers

Kevin Lubin
Account Director

Tillamook

Real-world AI in action: How Tillamook accelerates insights and empathy

Olivia Zabrodsky
Consumer & Market Insights Manager

Kris Engdahl, LLC

The universal truths of ag (and research!): Relationships and uncertainty are the name of the game

Kris Engdahl
Senior Manager, User Research

pladis Global

Beyond trackers: Protobrand’s breakthrough approach to brand health for Pladis

Shalini Sahi
Insights Lead, NA

Campbell Soup Company

How Campbell’s leverages behavioral research and augmented reality to fuel innovation

Lindsay Fankhauser
Sr. Shopper Insights Lead - Snacks

aha insights technology

Sponsor

Leveraging activity-based methods to discover your brand’s aha moments

Paula Kramer
VP of Project Management and Qualitative Strategist

The Kraft Heinz Company

Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation

Ulyana Zavadskaya
Senior Manager, Consumer Insights & Strategy

Relative Insight

Take a trip into the world of text analytics: Analyzing data from surprising sources

Rachel Esposito
Customer Success Executive

The Logit Group

Sponsor

Research on research: The impact of generative AI on market research

Steve Male
VP, Innovation & Strategic Partnerships

Simon/Myers

Generative AI: Your new partner or the next threat?

Brian Gee
Head of Strategy & Research

PepsiCo

Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook

Mike “Woj” Wojcikiewicz
Senior Director of Global Insights for Innovation Capabilities

YPulse

Fast and now generations: AI and analytics to optimize survey experience among young respondents

Dan Coates
President

Behaviorally

Unleash the power of AI and let’s transform the industry

Nisha Yadav
Senior Vice President, Omni Shopper Lead

Ipsos-Insight, LLC

Sponsor

Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment

Michelle O’Neill
Senior Client Officer

RTi Research

Sponsor

The meaning of meaning

David Rothstein
CEO

Stravito

Sponsor

Why (and how) the era of generative AI will change search

Tania Poelmann
Customer Expansion Manager

Meta

Happiness factories, how brands can navigate today’s fan communities

Maria Maione
Senior Researcher

Ironwood Insights Group

Sponsor

How to successfully integrate AI into your research toolbox

Brian Cash
Vice President, Research Services

FaderFocus

Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people

Susan Fader
Qualitative Research Guru / Business Transformationalist

Curion

Sponsor

Agility on the line: Sweet insights are the icing on the cake

Katie Fellows
SVP, Client Services

Ascribe

Sponsor

Unlocking the power of AI in verbatim coding

Gustav Jaeckel
Managing Director, EMEA

Voxpopme

Sponsor

Proven step-by-step methods to layer cultural context into your research for increased competitive advantage

Jamin Brazil
Chief Revenue Officer

The Clorox Company

Connecting with the new experiential consumer

Oksana Sobol
Insights Lead

Verizon

Insights for all: How to make research more accessible for people with disabilities

Claire L. Kearney-Volpe
Accessible UX Researcher

IMA

Transforming insight at NPR

James Wycherley
CEO

Warner Bros. Discovery

Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment

Natasha Hritzuk
VP Global Entertainment Insights

RTi Research

Sponsor

The meaning of meaning

David Intrator
Chief Meaning Officer

Ipsos-Insight, LLC

Sponsor

Keeping the humans in your AI research

Matt Carmichael
SVP, Head, Trends and Foresight Lab

Colgate-Palmolive

Unleash the power of AI and let’s transform the industry

Jaz Foster
Challenger Brand Insights Manager

Stravito

Sponsor

Why (and how) the era of generative AI will change search

Brandon Beeken
Director, US Market

McCormick & Company

Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world

Kelsey Forbess
Consumer & Market Research Manager

CX Forums, Inc./Threads Research

Why is there a firewall between CX and MR and how do we bridge the gap?

Mark Michelson
CEO/Producer

Comcast

Understanding what customers do (and don’t) want from offer propositions

Daniel Taylor
Manager, Growth Insights

Horowitz Research

Sponsor

Reaching multicultural audiences in today’s media environment

Adriana Waterston
Insights & Strategy Lead and EVP

The Palmerston Group

Generative AI: Your new partner or the next threat?

Daniel Berkal
SVP Research

OvationMR

Sponsor

End-to-end qualitative using AI enhancements

Erik Larsen
SVP, Research and Product Development

dtect

ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat

Ben Coats
CTO

BET Media Group

Reaching multicultural audiences in today’s media environment

Malaika Walls
Director of Consumer Insights

Abercrombie & Fitch, Co.

Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers

Kate Ioas
Senior Research Analyst

Warner Bros. Discovery

Be the change: Prioritizing social research at points of cultural inflection

Kira Greenberg
Senior Manager, Global Entertainment Insights

Cint

Sponsor

Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.

Adam Weiss
Senior Sales Engineer

Zappi

Sponsor

AI and the new researcher hierarchy of needs

Julio Franco
Chief Customer Officer

Comcast

Entertainment habits of a hard-to-reach audience

Michael M. Wehrman
Senior Manager, Growth Insights

84.51°

Sponsor

Why good enough isn’t good enough: Sample quality changes your research outcomes

Megan Copas
Director, Consumer Research

LinkedIn

Reinventing NPS: A new way to measure perceived customer value for LinkedIn

Allison Schoer
Director, Market Research

Columbia University

The art of decision-making: Practical techniques to lead in a data-driven world

Christopher Frank
Co-Faculty Director

Toluna

Sponsor

AI, ML and data quality

Renee Smith
EVP Research

Luth Research

Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey

Lisa Luth
SVP, Business Development

Rep Data

Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data

Steven Snell, PhD
SVP Research

Publicis Health Media

Examining equity in patient care

Chris Hardy
Associate Director, Research

Bimbo Bakeries USA

Agility on the line: Sweet insights are the icing on the cake

Daniel S. Perez
Senior Manager Consumer Insights

Paramount

The path to cultural relevance is paved with branded content

David Pangilinan
Manager, Insights and Cultural Intelligence

Herbalife

The journey of revamping our brand

Monica Wood
VP, Global Consumer and Member Insights

MolsonCoors

How Molson Coors uses foresight to inform the innovation pipeline

Kim Mauller
Director of Marketing Insights- Innovation and Foresight

Recollective

Sponsor

A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective

Laura Pulito
Vice President of Research Services

Microsoft

Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights

Romani Patel
Senior Manager

MarketVision Research

Gen Z unfiltered: Keeping it real with brands

Lauren Hall
Qualitative Senior Research Associate

Sago

Sponsor

Creating a more human-centric research process: Putting people back in insights

Scott Baker
EVP, Client Solutions

Rival Group (Rival Tech and Reach3)

Sponsor

Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world

Jonathan Dore
EVP and Founding Partner

OvationMR

Sponsor

End-to-end qualitative using AI enhancements

Joe Jordan
COO

Decision Analyst

Sponsor

John Colias
Senior VP, Research and Development

Verizon

Insights for all: How to make research more accessible for people with disabilities

Joanne Mcdonough
Insights & Marketing Strategy Consultant, Consumer & Marketplace Insights

Momentive

Sponsor

How to power your brand’s social media influence with market research

Liwen Xu
Product Marketing Manager

eye square

Sponsor

What makes vertical video ads a success? The dos and don’ts of ads on TikTok, Instagram and YouTube

Florian Passlick
Associate Research Director

Black Swan Data

Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook

Roos Hofland
Head of Emerging Business

PA Consulting

A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective

Natasha Compagnone
Principal – Human Insight

NBC News

NBC News: Unlocking a constant stream of the consumer voice through iterative research

Marco Noto
Vice President of Program Research

Thomas’s English Muffins

How Thomas’ refreshed their brand to attract younger audiences

Mike Jensen
Senior Brand Manager

Attest

Sponsor

Breaking the mold: How blending methodologies will ignite your growth in 2023

Vanessa West
Principal Product Manager

Caplena AG

Sponsor

How Flixbus leverages LLMs for operational excellence

Maurice Gonzenbach
Co-CEO

The Clorox Company

Product testing innovation: Evolving from CLTs to real-world learnings with Clorox and Highlight

Shilpa Khanna
Associate Director, Transformational Growth

Veylinx

Sponsor

Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation

Eric Toohey
Director of Key Accounts, Americas

Vanguard

Like peanut butter and jelly, MR and UXR are better together

Christa Melotti
Lead Advisor Experience Researcher

Protobrand

Beyond trackers: Protobrand’s breakthrough approach to brand health for Pladis

Owen Jenkins
VP Client Services

Ebony Marketing Systems

Proven step-by-step methods to layer cultural context into your research for increased competitive advantage

Kai Fuentes
Founder and CEO

Swayable

How Thomas’ refreshed their brand to attract younger audiences

James Slezak
Co-Founder & CEO

PepsiCo

Propelled by insights: How Gatorade utilizes foundational research to drive brand growth

Douglas Healy
Senior Director, Consumer Insights, Gatorade

Pulsar

Sustainability: What does it even mean today?

Tom Deacon
Growth & Innovation Manager, Business Development / Acquisition

Element Market Research

Size does NOT matter: How to deliver large-scale projects with a smaller team

Mandy Hall
Research Director

aytm

Sponsor

Content that makes an impression: How primary research can enhance storytelling and marketing

Eliza Jacobs
Sr. Learning Enablement Manager

Martec Group

It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey

Emily Bielak
Director of Market Research and Strategy Consulting

Herbalife

The journey of revamping our brand

Mary Earley
Senior Manager, Global Consumer & Member Insights

NAILBITER

Sponsor

How Campbell’s leverages behavioral research and augmented reality to fuel innovation

Andrew Weakly
Senior Vice President of Client Success & Analytics and Head of the Augmented Reality (AR) Division

It all comes down to people-centricity: How Colgate-Palmolive uses trends and foresight to stay in tune with consumers in a volatile and disrupted world

Maura Kolkmeyer
Director

Martec Group

It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey

Josh Emington
Vice President

GfK – an NIQ Company

Sponsor

Connecting with the new experiential consumer

Stacy Bereck
Client Solutions Director, Consumer Insights and Sales Effectiveness

buzzback

Sponsor

Insights for all: How to make research more accessible for people with disabilities

Liz White
Senior Vice President, Research and Strategy

J.P. Morgan

Solving real-world business problems through disciplined, strategic research

Michael J. Rosenberg
Managing Director

The Hershey Company

“So, is that a good score?”: A Hershey’s and Dig Insights case study

Michelle Schmiesing
Senior Manager, Consumer Insights

The Logit Group

Sponsor

Unraveling data quality mysteries: Technology’s role in market research execution

Sam Pisani
Managing Partner

aha insights technology

Sponsor

Leveraging activity-based methods to discover your brand’s aha moments

Ray Fischer
CEO

Ag Access

Sponsor

The universal truths of ag (and research!): Relationships and uncertainty are the name of the game

Colson Steber
Co-CEO

Pinterest

Measuring the unmeasurable: Real strategies for research impact

Daron Sharps
Researcher

Simon-Kucher & Partners

Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data

Lynn Pellicano
Director of Market Research

Marketing Analysts

The value of simplification and focus when working on complex projects

Robert Clark
Chief Operating Officer and Managing Partner

buzzback

Sponsor

Understanding your consumer is everything: How a disruptor is positioning to win

Mariela Archer
Head of Global Growth

Flix

How Flixbus leverages LLMs for operational excellence

Tal Schechter
Head of Operations Tools and Systems

QualSights

Sponsor

Products speak louder than words

Nihal Advani
Founder & CEO

My Mochi

Understanding your consumer is everything: How a disruptor is positioning to win

Brigette Wolf
CMO

QualCore.com Inc.

Online qualitative: Where to from here?

Jeff P. Walkowski
Principal

Entropik

AI-powered consumer insights: Maximize the impact of your research

Stefka Mihaylova
VP, Sales

Beam Suntory

Why luxury brands continue to invest in insights and innovation during tougher economic times

Ryan Fennelly
Global Manager for Business Intelligence and Analytics

Macy’s

It takes two to tango: Getting the most from long-term supplier partnerships

Tiana Badillo
Senior Manager, Customer Experience

Columbia University

The art of decision-making: Practical techniques to lead in a data-driven world

Paul Magnone
Co-Faculty Director

Entropik

AI-powered consumer insights: Maximize the impact of your research

David Poniatowski
Accout Exec

inca | Nexxt Intelligence

Sponsor

Research on research: The impact of generative AI on market research

Kathy Cheng
Founder & CEO

Expedia

Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey

Jenn McCarthy
Senior Director, B2B Content Strategy

Suzy

Sponsor

Humanity meets technology with an AI-first mind-set

Katie Gross
Chief Customer Officer

Azure Knowledge Corporation

Sponsor

The value of simplification and focus when working on complex projects

Glen Collins
Senior Vice President

Paramount

LGBTQ+ in America

Angel Bellon
Senior Director of Insights & Cultural Intelligence

Disney Advertising

Disney case study: Engaging young, diverse Americans with cultural intelligence

Ariella Williams
Director, Research & Insights

GoodQues

Sponsor

BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions

Hannah Preston
Strategist

PepsiCo

Humanity meets technology with an AI-first mind-set

Kerry-Ellen Schwartz
Director – Foresights & Portfolio Innovation

Quest Mindshare

Sponsor

ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat

Luke Bothwell
Director of Product Management

GoodQues

Sponsor

BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions

Sarah Colbert
Project Manager

Vanguard

Like peanut butter and jelly, MR and UXR are better together

Jake Skillings
Senior Advisor Experience Researcher

NPR

Transforming insight at NPR

Lori Kaplan
Vice President, Audience Insight

BAMM

Sponsor

Happiness factories, how brands can navigate today’s fan communities

Anthony Martin
Global CEO

MolsonCoors

How Molson Coors uses foresight to inform the innovation pipeline

Chris Pagnucci
Sr. Insights Manager

Paramount

The path to cultural relevance is paved with branded content

Lauren Leahy
Manager, Audience Impact and Intelligence

Highlight

Sponsor

Product testing innovation: Evolving from CLTs to real-world learnings with Clorox and Highlight

Dana Kim
CEO and Founder

Forsta

Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.

Manny Rodriguez
VP, Global Market Research • Commercial-MRA - New Business

Research Defender

Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.

Vignesh Krishnan
CEO

MarketVision Research

Gen Z unfiltered: Keeping it real with brands

Cassidy Hemm
Quantitative Research Associate

LinkedIn

Reinventing NPS: A new way to measure perceived customer value for LinkedIn

Stephanie Scalice
Sr. Market Research Manager

Rubiklab

Sponsor

We need to talk about Sydney!

Illitch Real
CEO

Collage Group

Sponsor

Disney case study: Engaging young, diverse Americans with cultural intelligence

David Evans
Chief Insights Officer

Collage Group

Sponsor

Disney case study: Engaging young, diverse Americans with cultural intelligence

Justin Spratley
Senior Director of Custom Insights

Element Market Research

Size does NOT matter: How to deliver large-scale projects with a smaller team

Shannan Gabe
Co-founder

Attest

Sponsor

Breaking the mold: How blending methodologies will ignite your growth in 2023

Stephanie Rand
Senior Customer Research Manager

Jade kite

Generative AI: Your new partner or the next threat?

Sidi Lemine
CEO

Indigo Ag

The universal truths of ag (and research!): Relationships and uncertainty are the name of the game

Liam Cates
Program Manager, Research operations

Momentive

Sponsor

How to power your brand’s social media influence with market research

Nancee Halpin
Senior Solutions Engineer

Microsoft

Why is there a firewall between CX and MR and how do we bridge the gap?

Luke Williams
Senior Director, CX Measurement & Insight Strategy

Bacardi (Grey Goose & Patron)

From social listening to cultural insights: How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy

Dmitry Tulba
Insights Director

eye square

Sponsor

Captivating consumer minds: Unveiling the power of attention in the e-commerce landscape

Jeff (Ephraim) Bander
President

Goldfish Swim School Franchising, LLC

It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey

Alex Valencia
Marketing Performance and Analytics Manager

Discover.ai

From social listening to cultural insights: How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy

Foivos Dousos
Co-Director

Toluna

Sponsor

Why luxury brands continue to invest in insights and innovation during tougher economic times

Brett Criss
SVP of Enterprise Sales

Spotify

Leverage Spotify’s neuroscience research to better engage with audiences

Marion Boeri
Global Lead, Thought Leadership Research

MarketCast

Understanding what customers do (and don’t) want from offer propositions

Kevin Korgaonkar
Senior Research Director

Sago

Sponsor

Creating a more human-centric research process: Putting people back in insights

Raj Manocha
EVP, Client Solutions

E-Tabs

Sponsor

Size does NOT matter: How to deliver large-scale projects with a smaller team

Benjamin Rietti
CEO

Veylinx

Sponsor

Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation

Rainier van Rietschoten
Co-Founder

Hunter-Miller, Inc.

Let me explain Black, again (new presentation!)

Pepper Miller
Leading With Black Insights

Grounded World

Great taste, less waste: How Grounded used SightX to help Brita in their fight against plastic waste

Phil White
Co-Founder

Azure Knowledge Corporation

Sponsor

The value of simplification and focus when working on complex projects

Rafal Gajdamowicz
CEO

Toluna

Sponsor

Unlocking the power of AI in verbatim coding

Madalina Doinea
Director Global Translations and Coding

Gatorade/PepsiCo

Propelled by insights: How Gatorade utilizes foundational research to drive brand growth

Scott Peiser
Sr. Manager, Consumer Insights

Ferrara Candy Company

Love of learning: Career development in a changing market research industry

Anthony Jackel
Director of Consumer Analytics, Ferrara Candy & MRII Board of Director

GLJ Research, LLC.

Protocepting: Turning great ideas into great product

Gail Joseph
Founder and Principal

OvationMR

Sponsor

Fast and now generations: AI and analytics to optimize survey experience among young respondents

Jenn Whaley
Chief Commercial Officer and Head of Client Service

Paramount

LGBTQ+ in America

Alexander Cammy
Manager, Insights & Cultural Intelligence

DIG Insights

Sponsor

“So, is that a good score?”: A Hershey’s and Dig Insights case study

Kevin Hare
EVP, Insights

Southpaw Insights

It takes two to tango: Getting the most from long-term supplier partnerships

Jessica Broome
Founder and Head Southpaw

Madewell

A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective

Shira Blum
Senior Manager Consumer Insights

SightX

Sponsor

Great taste, less waste: How Grounded used SightX to help Brita in their fight against plastic waste

Tim Lawton
Co-CEO

MyHealthTeam

Examining equity in patient care

Beth Schneider
Senior Research Director

Canvs AI

Real-world AI in action: How Tillamook accelerates insights and empathy

Jared Feldman
Founder and CEO

quantilope

Sponsor

NBC News: Unlocking a constant stream of the consumer voice through iterative research

Katelyn Ferrara
Vice President of Client Development

Rocket Companies

Content that makes an impression: How primary research can enhance storytelling and marketing

Isabel Lenzen
Data Journalist

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This year's sponsors

Azure Knowledge Corporation Voxpopme 84.51° Informed Decisions Group, Inc. Attest Suzy E-Tabs Caplena AG Rubiklab Ascribe Decision Analyst Highlight Quirk’s Media Brainfreeze Collective quantilope Rival Group (Rival Tech and Reach3) buzzback aytm Ag Access Datamatics Savanta Versasight Collage Group Sago NORC at the University of Chicago Rosetta Studio Automation Software Stravito OvationMR InsightGig Mission Translate GWI RTi Research Hypothesis Group Fieldwork FUEL + The Focus Room Cint Focus Groups of America® Curion GfK – an NIQ Company Horowitz Research Ironwood Insights Group Bellomy Market Research BAMM High Beam Global aha insights technology GMO Research Full Circle Research Pureprofile Crunch.io inca | Nexxt Intelligence BHN Rewards Elicit Research LLC DIG Insights CMB Zappi QualSights Quest Mindshare The Logit Group Veylinx Ipsos-Insight, LLC Verbit Momentive GoodQues Bilendi & respondi NAILBITER SightX Murray Hill National, LLP Panelbase Toluna University of Georgia | MRII Dynata Rare Patient Voice Paramount Market Publishing Recollective eye square