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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.

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2026 Market Research & Insights Trends Report

Trend Report 2026 Market Research & Insights Trends Report Table of Contents Introduction The End-to-End Era: Turning AI into Action 2026 marks a defining shift in the insights industry. The conversation has moved past whether artificial intelligence can support research – we know it can. The question now is how

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Resources

Blog

Market Research and Gen Z

Generation Z, or Gen Z, is the demographic cohort born between 1997-2012. The oldest member of this generation is currently

Blog

UX Research With Communities

Qualitative research should be your first port of call if you want to understand your customers’ user experience better. Qualitative

White Paper

Pain Points in Key Verticals

In an increasingly digital and hybrid world, there is a significant push to compete online. People are actively online more

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