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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources

What Is Delta Testing, And How Do You Do It?
User experience (UX) testing is the process of understanding end users, what they need, and what they value when interacting

Testing 101-Monadic Testing
At some point, every company wants to test a new product, service, or idea. But what’s the best way to

Achievement Unlocked: How Market Research Takes GaaS to the Next Level
Introduction Choose your fighter! GaaS or traditional gaming? In this blog, we’ll examine games as a service. Games as a service,

Fuel Cycle Integration with UserTesting Extends Access to More Customer Communities
Market research cloud leader makes it easier for researchers to test digital products pre- and post-launch SANTA MONICA, Calif. –

Testing 101-Max Diff
If you’ve ever been involved in user or product experience testing, you’ve probably heard of Max Diff. It can be

How Market Research Mitigates Disruptions in Financial Services
The future of finance is shrouded in potential but also great uncertainty. Disruptions such as automation, digitalization, and changes in

Testing 101-Conjoint Analysis
If you’re like most businesses, you want to know what customers think about your product or service. The answers to
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