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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Testing 101-Conjoint Analysis
If you’re like most businesses, you want to know what customers think about your product or service. The answers to
Women in STEM and Market Research
Women belong anywhere they want to be! From Ada Lovelace to Mae Jemison, women have advanced the world through science, technology,
Market Research and Gen Z
Generation Z, or Gen Z, is the demographic cohort born between 1997-2012. The oldest member of this generation is currently
Leveraging Brand Testing for a Competitive Advantage
Picture yourself walking into a Starbucks. What do you see, feel, and think? How do the walls look, the cups,
UX Research With Communities
Qualitative research should be your first port of call if you want to understand your customers’ user experience better. Qualitative
Fuel Cycle Offering New Solution for Multilingual Support, Removing Language Barriers to Ignite Action on Insights
Market research cloud leader adds new solution to support research in over 100 languages SANTA MONICA, Calif. – September 6,
Pain Points in Key Verticals
In an increasingly digital and hybrid world, there is a significant push to compete online. People are actively online more
Market Research Pain Points –Technology
The world of technology is a vast and ever-changing landscape. In the past few years, we’ve seen an explosion of