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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
5 Key Market Research Trends for 2023
This eBook will dive into the top 5 market research trends we see coming in 2023 and provide guidance on
DE&I and Market Research
Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities
Delta Testing: The Cutting Edge of Market Research
Every industry is now digital, and the stakes for getting products right are enormous. It’s imperative that products satisfy the
Market Research Community Myths Debunked
To stay ahead of the competition and provide customers with the best experiences possible, businesses need to understand their customers
Applying Market Research to Holiday Shopping In 2022
The holiday season is the most critical time of the year for retailers and e-commerce businesses. It’s a time when
Powering Up Your Gaming With Fuel Cycle for DE&I
Introduction—Who Plays Video Games? What does a gamer look like– are they more likely to wear pajamas or a business
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