Customer insights should not be about validating decisions that have already been made. Instead, organizations should take a forward-looking approach, uncovering customer insights that enable smarter, faster decision-making across an organization. Abercrombie & Fitch Co. has implemented a research community to strengthen its insights strategy and stay proactive. Learn how the flexible and consumer-centric nature of the research community has put A&F Co. on track to implementing customer-led decision-making across the organization.  

Key Takeaways: 

  • How to overcome barriers & hoops of outdated research tools to achieve an agile approach to market research
  • The importance of flexibility in an insights platform and some capabilities to look out for in your research tool
  • How to span insights across the organization for cross-departmental impact
  • A&F Co.’s current use cases of the FC platform, as well as future goals and how A&F Co. plans to get there