Particularly in fast-paced organizations, stakeholders and decision-makers have endless questions and need actionable insights. Still, insights leaders often question their ability to conduct thorough qualitative research with a limited budget and expedited timeline. How do you implement an efficient, agile qualitative research strategy in an environment that demands quick yet reliable results? Ro.co has found a solution to cut both costs and time in uncovering customer insights without sacrificing the quality of its deliverables. In this session, you’ll hear from Lee Robinson, Manager of Consumer Insights & Strategy at Ro, and Kevin Lubin, Account Director at Fuel Cycle. They’ll discuss implementing actionable and impactful qualitative research at an agile pace.
Key Takeaways:
- How to proactively launch more research and get results quicker
- How insights can impact meaningful change in your company
- Real-life examples of how Ro.co conducts impactful research and cuts the time and cost of traditional methods
