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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
Digital Healthcare Case Study: Agile and Actionable Qualitative Insights for Startups
The ability to produce agile and actionable insights can be particularly valuable in the fast-paced world of healthcare, where quick
How Community Can Benefit The Insurance Industry In The Impending Recession
The last three years have been tumultuous for all businesses; however, the insurance industry has weathered the pandemic storm with
Using Market Research To Navigate Economic Uncertainty
It’s no secret that the economy is unstable right now. If you need evidence, just take a quick trip to
Market Research Solutions for the Toy Industry
Today, more than ever, Americans have a love affair with shopping. It’s easy to see why when we live in
Market Research for the Insurance Industry
Insurance companies are facing unprecedented challenges. From a regulatory perspective, the industry is being scrutinized more than ever before, and
Enhancing the Customer Experience with FCX
Customer Experience Management (CEM) is a business strategy focusing on making every customer interaction positive, memorable, and rewarding. The customer
Market Research For The Travel Industry
When the COVID pandemic struck, most people avoided travel and airfare became more affordable than it’s ever been. But now
Market Research Solutions for Streaming Companies
It’s no secret that streaming companies are facing a variety of challenges. From competition to consumer subscription fatigue, the industry
Usability Testing in Community
Usability testing is a market research method that helps you determine if your product or service meets the needs of
Debunking Community Myths
Market Research Online Communities (MROCs) can be invaluable when executed properly. However, there are some common misconceptions around difficult implementation,
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