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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Leveling Up Your MR for the Video Game Industry
Market research is essential for any business to be successful, and the gaming industry benefits especially from agile market research
Empowering Inclusive Market Research: The Role of Accessibility
Market research aims to collect data that will lead to better business decisions and provide better products or services for
Satisfying Customer Appetites: The Role of Market Research in the Restaurant Industry
According to recent forecasts, the restaurant industry will generate $997 billion in sales in 2023, despite inflation. However, rising ingredient
Finding the ‘So What’ Behind Your Research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges
Consumers demand answers from retailers about price hikes
Retail Leader | Elizabeth Christenson | Lifestyle changes created by inflationary pressures may actually benefit retailers in essential categories if
How Community Can Benefit the Banking Industry in the Impending Recession
During economic downturns, banks must remain connected to their customers and communities to provide financial support and stability to individuals
ATI Gatherings: Actioning Insights Questions Answered
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where
Market Research For The Banking Industry
Recessions affect businesses in all sectors; however, banks and other financial institutions are hit hardest when the economy is in
Fixing the Customer Retention Problem
the Customer | Customer retention is intrinsic to the success of any business, whether it’s a startup or an established
Digital Healthcare Case Study: Agile and Actionable Qualitative Insights for Startups
The ability to produce agile and actionable insights can be particularly valuable in the fast-paced world of healthcare, where quick
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