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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
Prescribing Success: The Role of Market Research in Healthcare Strategy
As the healthcare industry experiences the long-standing effects of pandemic burnout, hospital leaders must also grapple with economic challenges, from
Community Management FAQs
Online market research communities have become an increasingly popular way for businesses to gather valuable insights about their target audience.
Beyond Surveys: Leveraging Online Communities for Business Growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This
Fresh Insights: How Market Research Can Help Grocery Brands Thrive
Want to know what trends will shape the grocery industry in 2023? Well, experts are predicting that the effects of
ChatGPT’s Impact on Market Research: Revolutionizing Customer Insights
Fuel Cycle is a market research technology company that recognizes the potential of technology in transforming the industry. They have
Leveling Up Your MR for the Video Game Industry
Market research is essential for any business to be successful, and the gaming industry benefits especially from agile market research
Empowering Inclusive Market Research: The Role of Accessibility
Market research aims to collect data that will lead to better business decisions and provide better products or services for
Satisfying Customer Appetites: The Role of Market Research in the Restaurant Industry
According to recent forecasts, the restaurant industry will generate $997 billion in sales in 2023, despite inflation. However, rising ingredient
Finding the ‘So What’ Behind Your Research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges
Consumers demand answers from retailers about price hikes
Retail Leader | Elizabeth Christenson | Lifestyle changes created by inflationary pressures may actually benefit retailers in essential categories if
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