In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed business decisions that drive growth. Online communities have emerged as a powerful tool for businesses to connect with their customers and gather insights, and for T-Mobile it has helped inform customer marketing strategies, gain a deeper understanding of customers’ attitudes and usage of products, and dive into customer pain points. 

In this speaking session, Danielle Doolittle, Sr. Manager, Base Insights at T-Mobile, and Rick Kelly, Chief Strategy Officer at Fuel Cycle, will explore the benefits of using a community platform to complement traditional survey tools and gather insights more effectively – ultimately fueling business growth.