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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Fresh Insights: How Market Research Can Help Grocery Brands Thrive
Want to know what trends will shape the grocery industry in 2023? Well, experts are predicting that the effects of
ChatGPT’s Impact on Market Research: Revolutionizing Customer Insights
Fuel Cycle is a market research technology company that recognizes the potential of technology in transforming the industry. They have
Leveling Up Your MR for the Video Game Industry
Market research is essential for any business to be successful, and the gaming industry benefits especially from agile market research
Empowering Inclusive Market Research: The Role of Accessibility
Market research aims to collect data that will lead to better business decisions and provide better products or services for
Satisfying Customer Appetites: The Role of Market Research in the Restaurant Industry
According to recent forecasts, the restaurant industry will generate $997 billion in sales in 2023, despite inflation. However, rising ingredient
Finding the ‘So What’ Behind Your Research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges
Consumers demand answers from retailers about price hikes
Retail Leader | Elizabeth Christenson | Lifestyle changes created by inflationary pressures may actually benefit retailers in essential categories if
The Insider’s Guide to Market Research for the Insurance Industry
The global market research industry is worth $82 billion, and it’s only showing signs of growth. That’s for a good
How Community Can Benefit the Banking Industry in the Impending Recession
During economic downturns, banks must remain connected to their customers and communities to provide financial support and stability to individuals
ATI Gatherings: Actioning Insights Questions Answered
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where