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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
Unveiling Insights: Best Practices for UX Research with Online Communities
This eBook explores the significance of UX research, highlighting the immense potential of online communities as research tools, and providing
AI as the Copilot: Practical Use Cases for Researchers
While generative AI models are nothing new, Microsoft and OpenAI catapulted us into a new world where the practical applications
Transforming Market Research for the Future: Unleashing the Power of the Research Engine
It’s no secret that the business landscape is undergoing constant and rapid transformations, requiring companies to keep up with the
Fuel Cycle Ignites and Revolutionizes the Future of Market Research with the ‘Research Engine’
Reimagining agile research solutions for progressive brands in a dynamic business landscape.
Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational
User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research
Supporting the Trevor Project
Pride Month may be over, but just like we encouraged in our recent blog, that shouldn’t mean that the efforts
Market Research for the Technology Industry: Powering Innovation and Strategic Decision-Making
In today’s technology landscape, characterized by its fast-paced and ever-changing nature, market research plays an integral role in driving success.
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