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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational
User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research
Supporting the Trevor Project
Pride Month may be over, but just like we encouraged in our recent blog, that shouldn’t mean that the efforts
Market Research for the Technology Industry: Powering Innovation and Strategic Decision-Making
In today’s technology landscape, characterized by its fast-paced and ever-changing nature, market research plays an integral role in driving success.
Einstein in a Tiger Cage: Generative AI & Jobs to be Done
In the next 12 months, AI will be embedded into most business workflows, including expansive utilization with market research and
The Fine Line Between Rainbow Washing and Year-Round LGBTQ+ Support
Each year in June, you can’t help but notice your social media timelines filled with rainbow logos, store shelves full
Empowering Decisions: The Rise of Tactical Market Research
In recent years, the democratization of business insights through innovative market intelligence tools has revolutionized the way companies operate. This
Progressive Profiling and Segmentation for Insights Communities: Fuel Cycle’s P2 Engine
For any business, understanding your audience is crucial for success. Gathering accurate and relevant customer data is the foundation of
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