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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Transcending Mere Data Collection: Market Research Online Communities vs. Traditional Surveys
In the digital era, market research online communities (MROCs) have emerged as a powerful tool for gathering insights and understanding
Mastering Multicultural Marketing: Leveraging Research Communities for Success
Join Fuel Cycle and ThinkNow for an insightful webinar on best practices for conducting impactful research with diverse audiences. In
The Brand Whisperers: Leveraging Brand Influencers for Your Market Research Needs
Gen Z has changed the world of influencers and brought it to extreme heights, with brand influencers becoming an integral
Unveiling Insights: Best Practices for UX Research with Online Communities
This eBook explores the significance of UX research, highlighting the immense potential of online communities as research tools, and providing
AI as the Copilot: Practical Use Cases for Researchers
While generative AI models are nothing new, Microsoft and OpenAI catapulted us into a new world where the practical applications
Transforming Market Research for the Future: Unleashing the Power of the Fuel Cycle Platform
It’s no secret that the business landscape is undergoing constant and rapid transformations, requiring companies to keep up with the
Fuel Cycle Ignites and Revolutionizes the Future of Market Research with the ‘Fuel Cycle Platform’
Reimagining agile research solutions for progressive brands in a dynamic business landscape.
User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with
Supporting the Trevor Project
Pride Month may be over, but just like we encouraged in our recent blog, that shouldn’t mean that the efforts
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