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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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2023 Trends for Customer Research
Market research is a critical component of any successful business strategy. As a result, corporate market researchers play a vital
Virtual and Augmented Reality: The Future Of Market Research?
With a growing need to understand consumers and predict their behaviors, market research (MR) is big business. Even with record
Maximizing Returns: The Business Case for Building and Maintaining Online Communities
As an insights pro, you understand the importance of building an engaged insights community of customers — and you also
Understanding Consumer Behavior in Retail: Factors Driving Preference, Social and Political Issues, and Shopping Channel Expectations
Welspun is a Fuel Cycle client and conglomerate with diverse businesses in line pipes, textiles, infrastructure, and steel. Their home
How to Automate Your Market Research
With rapid advancements in Large Language Models (LLMs), AI is transforming market research practices. A paper by researchers from OpenAI
4 Keys To Protecting Your Team’s Productive Capacity
Bruce Tulgan | How does a leader empower teams to make the best use of their time? Rick Kelly, Chief
15 Expert Tips To Help Businesses Ethically Manage Their Data
Forbes Expert Panel | 15 members of Forbes Technology Council share some important steps for businesses to take to ensure
Prescribing Success: The Role of Market Research in Healthcare Strategy
As the healthcare industry experiences the long-standing effects of pandemic burnout, hospital leaders must also grapple with economic challenges, from
Community Management FAQs
Online market research communities have become an increasingly popular way for businesses to gather valuable insights about their target audience.
Beyond Surveys: Leveraging Online Communities for Business Growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This