In today’s fast-moving digital landscape, creating user-centric experiences has become essential for organizations seeking to thrive in competitive markets. According to AWS, businesses lose 35% of sales due to bad UX. Central to achieving this goal is the practice of UX research, which enables businesses to gain deep insights into user needs, preferences, and behaviors. As technology continues to evolve, online communities have emerged as invaluable sources for conducting UX research. These dynamic virtual spaces bring together individuals with shared interests, allowing researchers to tap into their collective wisdom and gather valuable feedback. This eBook explores the significance of UX research, highlighting the immense potential of online communities as research tools, and providing a roadmap for leveraging their power to shape user-centric experiences.
Author: Kalyn Stockman
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