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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
The Brand Whisperers: Leveraging Brand Influencers for Your Market Research Needs
Gen Z has changed the world of influencers and brought it to extreme heights, with brand influencers becoming an integral
Unveiling Insights: Best Practices for UX Research with Online Communities
This eBook explores the significance of UX research, highlighting the immense potential of online communities as research tools, and providing
AI as the Copilot: Practical Use Cases for Researchers
While generative AI models are nothing new, Microsoft and OpenAI catapulted us into a new world where the practical applications
Transforming Market Research for the Future: Unleashing the Power of the Research Engine
It’s no secret that the business landscape is undergoing constant and rapid transformations, requiring companies to keep up with the
Fuel Cycle Ignites and Revolutionizes the Future of Market Research with the ‘Research Engine’
Reimagining agile research solutions for progressive brands in a dynamic business landscape.
Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational
User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with
What is Pilot Testing and What are the Benefits?
How much is your research study going to cost? How long will you need to research to capture sufficient data?
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research