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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
FNBO + Fuel Cycle: Finding the ‘So What?’ Behind Your Research
FNBO, a financial institution that provides a range of banking and financial services to its customers, partnered with Fuel Cycle
Theatrical Film vs. Streaming: Navigating the Post-COVID Entertainment Landscape – A Market Research Perspective
The film industry has faced some major shake-ups in the wake of the COVID-19 pandemic. With theaters closing and people
Fuel Cycle’s Guide to Blending Quantitative and Qualitative Research for Actionable Insights
In the ever-evolving landscape of data-driven decision-making, the marriage of quantitative (quant) and qualitative (qual) research has emerged as a
Transforming Industries through Market Research Solutions
In modern business, understanding customer needs, market trends, and emerging opportunities is the cornerstone of success. As industries continue to
Leveraging Fuel Cycle for Brand Research on DEI and ESG Initiatives
Companies are increasingly recognizing the significance of Diversity, Equity, and Inclusion (DEI) as well as Environmental, Social, and Governance (ESG)
The Heart of Your MROCs Success: Recruiting, Retaining, and Engaging Members
Market Research Online Communities (MROCs) are dynamic platforms where brands and researchers engage directly with their target audiences, delving into
Employee Communities: Empowering and Engaging Your People
There are several crucial elements that define a thriving business, including, but not limited to, exceptional products or services, a
Building and Nurturing Strong Insights Partnerships
How is it that some clients maintain a strong insights collaboration with the same vendor partners for years and others
Transcending Mere Data Collection: Market Research Online Communities vs. Traditional Surveys
In the digital era, market research online communities (MROCs) have emerged as a powerful tool for gathering insights and understanding
Mastering Multicultural Marketing: Leveraging Research Communities for Success
Join Fuel Cycle and ThinkNow for an insightful webinar on best practices for conducting impactful research with diverse audiences. In