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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources

A Step-by-Step Guide to Creating a Strategic Research Roadmap
Research roadmapping, at its core, serves as a strategic blueprint to map out the primary research a business needs to

The Significance of UX Design in Crafting Engaging Online Research Communities
The world of market research is quite fast paced, and market research online communities (MROCs) have emerged as an invaluable

Unlocking Efficiency through Market Research Tech Stack Consolidation
Market research has always been an essential component of business strategy, providing critical insights into consumer behavior, market trends, and

Activating Your Goldmine of Behavioral Insights: Strategies to Achieve Data and Business Synergy
In this webinar, Fuel Cycle’s Chief Customer Officer, Polly Speros, and VP of Research Science, Kevin Row, discuss:

Privacy and Security Considerations in Market Research Online Communities
With the rise of Market Research Online Communities (MROCs), the digital realm has become the primary arena for insights generation.

How FC Live Garners More Valuable Qualitative Insights While Cutting Costs
A national retail company specializing in beauty, cosmetics and fragrances utilized FC Live, Fuel Cycle’s virtual focus group tool, to

Limitations of Traditional Focus Groups and How to Overcome Them
If you’re in the world of market research, you’re no stranger to the term “focus groups.” They have been a

What is UX Research & Why Is It Important
Running a successful business today is all about getting on the same page as your customers. The faster you can

5 Essential Tips for Customer Journey Mapping
With businesses becoming more and more customer-centric, customer journey mapping is something you can’t afford to leave out of your

What is market testing?
One thing we know about any launch is that it comes with a boatload of different test phases. Sure, we