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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
Market Research ChatGPT Cheat Sheet
ChatGPT presents an unprecedented opportunity to revolutionize the landscape of market research. By harnessing the power of ChatGPT, market researchers
The 2024 Guidebook to Mastering Insight Community Management
In the fast-paced world of market research, community management has become vital for connecting with audiences, gathering authentic feedback, and
The Critical Role of Digital Healthcare UX Design
The digital healthcare space is dynamic, with continuous innovations influencing the User Experience (UX) landscape. From mobile health apps to
Qual-at-Scale: How AI Can Revolutionize Unstructured Data
Qualitative research is a powerful tool to understand the needs, preferences, and motivations of your target audience. Yet it can
Synergizing Human Behavior with AI: A Strategic Approach to Predictive Market Research
During this webinar, two industry experts weigh in. Jae Hauser, Associate VP of Research and Insights at Fuel Cycle, and
How to Incentivize and Reward Participants in Market Research Online Communities
Market Research Online Communities (MROCs) are a valuable source of insights for businesses that want to understand their customers, test
Attracting and Retaining Gen Z in Market Research Online Communities
In the landscape of market research, understanding and adapting to the preferences of Generation Z (Gen Z) is crucial for
Why Concept Testing is Important in New Product Development
When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity
Are In-Depth Interviews Worth It? Exploring the Pros and Cons
Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring
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