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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Resources
Synergizing Human Behavior with AI: A Fuel Cycle & FastFocus Webinar Recap
The integration of Artificial Intelligence (AI) presents both unprecedented opportunities and challenges for the market research industry. Our recent webinar,
AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle
This webinar explores how AI technologies revolutionize product research by seamlessly integrating quantitative and qualitative methodologies. Discover how leveraging AI
Progressive Profiling and Segmentation in Market Research
This guidebook walks you through fundamentals, benefits, and strategies of Progressive Profiling and Segmentation. From personalized surveys to the evolution
Fuel Cycle + Sonos: From Living Spaces to Workplaces: Sonos’ Community-Led Journey Into Commercial Territory
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its
Branded vs. Unbranded Insight Communities: Which is Right for You?
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of
Fuel Cycle Revolutionizes Research Collaboration with Introduction of Universal Connections
SANTA MONICA, Calif. – April 9th, 2024 – Fuel Cycle, the best-in-class insights platform to revolutionize research, today announced a
Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine,
Market Research 101: Finding and Curating the Right Audience for Insights Communities
In the realm of market research, it’s crucial (and challenging) to assemble the ideal participants for your Insight Community. Researchers
Consumer Trends: What to Expect in 2024
Each year, consumer behavior continues to evolve, shaped by a combination of economic, social, and technological factors. The Committee for
Market Research ChatGPT Cheat Sheet
ChatGPT presents an unprecedented opportunity to revolutionize the landscape of market research. By harnessing the power of ChatGPT, market researchers
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