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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Are In-Depth Interviews Worth It? Exploring the Pros and Cons
Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring
Fuel Cycle Honored by Inclusion in Built In’s Esteemed 2024 Best Places to Work Awards
SANTA MONICA, Calif. – January 9th, 2024 – Fuel Cycle, the insights platform to accelerate decision intelligence, proudly revealed today
Decoding the Consumer Mindset with Qualitative Research
Qualitative research is all about diving into the real-world aspects of human experiences, opinions, and emotions. Where quantitative research provides
Participant Observation Research for Business
What do you do when you need insider and accurate data about how a particular group related to your organization
2024 Market Research Trends
Lately, the field of market research is undergoing a major transformative shift, brought on by technological advancements, evolving consumer expectations,
Fuel Cycle Recognized by Comparably for 2023 Best CEO, Best Company for Diversity, and Best Company for Women
SANTA MONICA, Calif. – December 14th, 2023 – Fuel Cycle, the insights platform to accelerate decision intelligence, proudly revealed today
Using the Kano Model to Craft Consumer-Centric Product Roadmaps
In product development, staying ahead of consumer expectations is crucial. Among the myriad tools available, the Kano Model stands out
Infographic: Introducing Insight Reels
Learn about our newest development, Insight Reels! This infographic goes over how they work and how you might benefit from
Elevating Mobile Research Through the Social Experience
Conducting market research on mobile devices comes with a unique set of challenges – optimizing display sizes, increased chances of