Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Resources

The 2024 Guidebook to Mastering Insight Community Management
In the fast-paced world of market research, community management has become vital for connecting with audiences, gathering authentic feedback, and

The Critical Role of Digital Healthcare UX Design
The digital healthcare space is dynamic, with continuous innovations influencing the User Experience (UX) landscape. From mobile health apps to

Qual-at-Scale: How AI Can Revolutionize Unstructured Data
Qualitative research is a powerful tool to understand the needs, preferences, and motivations of your target audience. Yet it can

Synergizing Human Behavior with AI: A Strategic Approach to Predictive Market Research
During this webinar, two industry experts weigh in. Jae Hauser, Associate VP of Research and Insights at Fuel Cycle, and

How to Incentivize and Reward Participants in Market Research Online Communities
Market Research Online Communities (MROCs) are a valuable source of insights for businesses that want to understand their customers, test

Attracting and Retaining Gen Z in Market Research Online Communities
In the landscape of market research, understanding and adapting to the preferences of Generation Z (Gen Z) is crucial for

Why Concept Testing is Important in New Product Development
When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity

Are In-Depth Interviews Worth It? Exploring the Pros and Cons
Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring

Fuel Cycle Honored by Inclusion in Built In’s Esteemed 2024 Best Places to Work Awards
SANTA MONICA, Calif. – January 9th, 2024 – Fuel Cycle, the insights platform to accelerate decision intelligence, proudly revealed today
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