AI, by its nature, is rooted in logic and lacks genuine emotion – quite different from humans, who are full of emotion and can exhibit illogical behavior. Is there a way to appreciate these inherent traits and bring them together to generate valuable market research?

During this webinar, two industry experts weigh in. Jae Hauser, Associate VP of Research and Insights at Fuel Cycle, and Bill Bloom, CEO of FastFocus, discuss how AI tools can be used to amplify and enhance the study of human behavior. From increasing predictive accuracy to streamlining research processes, there are many benefits to consider – also, some downsides. This fireside chat dives into the benefits, downsides, and use cases of AI in market research.