Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing 

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle, will illuminate how Carhartt’s collaboration with Fuel Cycle empowers the brand to effectively connect with diverse audiences and extract meaningful insights leading up to a product launch.