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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Branded Vs. Unbranded Insight Communities
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of
Synergizing Human Behavior with AI: A Fuel Cycle & FastFocus Webinar Recap
The integration of Artificial Intelligence (AI) presents both unprecedented opportunities and challenges for the market research industry. Our recent webinar,
AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle
This webinar explores how AI technologies revolutionize product research by seamlessly integrating quantitative and qualitative methodologies. Discover how leveraging AI
Progressive Profiling and Segmentation in Market Research
This guidebook walks you through fundamentals, benefits, and strategies of Progressive Profiling and Segmentation. From personalized surveys to the evolution
Fuel Cycle + Sonos: From Living Spaces to Workplaces: Sonos’ Community-Led Journey Into Commercial Territory
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its
Branded vs. Unbranded Insight Communities: Which is Right for You?
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of
Fuel Cycle Revolutionizes Research Collaboration with Introduction of Universal Connections
SANTA MONICA, Calif. – April 9th, 2024 – Fuel Cycle, the best-in-class insights platform to revolutionize research, today announced a
Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine,
Market Research 101: Finding and Curating the Right Audience for Insights Communities
In the realm of market research, it’s crucial (and challenging) to assemble the ideal participants for your Insight Community. Researchers