Navigating the Potential TikTok Ban: Insights for Brands


The potential TikTok ban has sparked discussions about the future of digital engagement, product discovery, and brand strategy. TikTok has become a powerhouse for consumer interactions, with 66% of users accessing the app multiple times per day and 83% relying on it to discover new products and brands. This white paper presents the findings of a survey conducted with 1,131 TikTok users, segmented by demographics. The survey collected data on user engagement, discovery behaviors, and platform migration preferences in light of the potential TikTok ban.