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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Consumer Trends: What to Expect in 2024
Each year, consumer behavior continues to evolve, shaped by a combination of economic, social, and technological factors. The Committee for
Market Research ChatGPT Cheat Sheet
ChatGPT presents an unprecedented opportunity to revolutionize the landscape of market research. By harnessing the power of ChatGPT, market researchers
The 2024 Guidebook to Mastering Insight Community Management
In the fast-paced world of market research, community management has become vital for connecting with audiences, gathering authentic feedback, and
The Critical Role of Digital Healthcare UX Design
The digital healthcare space is dynamic, with continuous innovations influencing the User Experience (UX) landscape. From mobile health apps to
Qual-at-Scale: How AI Can Revolutionize Unstructured Data
Qualitative research is a powerful tool to understand the needs, preferences, and motivations of your target audience. Yet it can
Synergizing Human Behavior with AI: A Strategic Approach to Predictive Market Research
During this webinar, two industry experts weigh in. Jae Hauser, Associate VP of Research and Insights at Fuel Cycle, and
How to Incentivize and Reward Participants in Market Research Online Communities
Market Research Online Communities (MROCs) are a valuable source of insights for businesses that want to understand their customers, test
Attracting and Retaining Gen Z in Market Research Online Communities
In the landscape of market research, understanding and adapting to the preferences of Generation Z (Gen Z) is crucial for
Why Concept Testing is Important in New Product Development
When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity