As we move into 2025, market research is being transformed by AI and the increasing demand for real-time, actionable insights. The focus is no longer just on gathering data; instead, businesses seek deeper, more authentic insights that can inform decision-making at every level of their operations. Enter autonomous insights— where intelligence is seamlessly embedded into research processes, providing real-time support for faster, more informed choices.
This eBook covers five key market research trends for 2025, all driven by advancements in AI and the pursuit of more autonomous, integrated insights. From proactive research to predictive analytics, these trends will shape the future of how businesses collect and use data to stay ahead.