Watch as we explore how JDE USA’s Coffee Insights Community enables actionable consumer empathy and insights that move at the speed of business action. We explore how we learn across a full landscape of drinkers who do different things at different times – and then convert that learning into meaningful messaging and experiences that delight – down to the last drop!

Key takeaways:

  1. Creating actionable empathy: Understand the complex decision dynamics of how consumers fill their cup across occasions.
  2. Driving precision learning: Discover the importance of segmenting to quickly reach your ideal consumer targets and co-creators to enable rapid iteration.
  3. Amplifying the consumer voice: Explore how JDE USA leverages innovative tools and strategies for translating insights into actionable outcomes, including best practices for separating signal from noise and maximizing stakeholder engagement.