Lately, the field of market research is undergoing a major transformative shift, brought on by technological advancements, evolving consumer expectations, and other rapid changes. This eBook serves as a guide to navigating the overarching trends that we see reshaping market research methodologies. As the industry continues to embrace these changes, it’s important to understand and prepare for new trends. So, let’s dive in! The following pages explore 6 market research trends and provide an overview of what you should know, as well as some tips for how to navigate them.