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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
Enhancing the Customer Experience with FCX
Customer Experience Management (CEM) is a business strategy focusing on making every customer interaction positive, memorable, and rewarding. The customer
Market Research For The Travel Industry
When the COVID pandemic struck, most people avoided travel and airfare became more affordable than it’s ever been. But now
Market Research Solutions for Streaming Companies
It’s no secret that streaming companies are facing a variety of challenges. From competition to consumer subscription fatigue, the industry
Usability Testing in Community
Usability testing is a market research method that helps you determine if your product or service meets the needs of
Debunking Community Myths
Market Research Online Communities (MROCs) can be invaluable when executed properly. However, there are some common misconceptions around difficult implementation,
Market Research Predictions and News for 2023
Market research is the process of learning about your customers’ wants, needs, and desires to create products and services that
Insights on the 2022 State of Streaming Entertainment
Ahh, the streaming wars. Initially promised as an answer to expensive and complicated cable TV plans, streaming services created an
Impact of Inflation on Consumer Lifestyles
Inflation is a major economic issue that affects every person in one way or another. As prices for essential goods
Reactive to Proactive: Transitioning to Customer-Led Decision Making
Customer insights should not be about validating decisions that have already been made. Instead, organizations should take a forward-looking approach,
Uncovering Actionable Insights at a Startup Pace
Particularly in fast-paced organizations, stakeholders and decision-makers have endless questions and need actionable insights. Still, insights leaders often question their
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