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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
How Community Can Benefit The Insurance Industry In The Impending Recession
The last three years have been tumultuous for all businesses; however, the insurance industry has weathered the pandemic storm with
Using Market Research To Navigate Economic Uncertainty
It’s no secret that the economy is unstable right now. If you need evidence, just take a quick trip to
Market Research Solutions for the Toy Industry
Today, more than ever, Americans have a love affair with shopping. It’s easy to see why when we live in
Market Research for the Insurance Industry
Insurance companies are facing unprecedented challenges. From a regulatory perspective, the industry is being scrutinized more than ever before, and
Enhancing the Customer Experience with FCX
Customer Experience Management (CEM) is a business strategy focusing on making every customer interaction positive, memorable, and rewarding. The customer
Market Research For The Travel Industry
When the COVID pandemic struck, most people avoided travel and airfare became more affordable than it’s ever been. But now
Market Research Solutions for Streaming Companies
It’s no secret that streaming companies are facing a variety of challenges. From competition to consumer subscription fatigue, the industry
Usability Testing in Community
Usability testing is a market research method that helps you determine if your product or service meets the needs of
Debunking Community Myths
Market Research Online Communities (MROCs) can be invaluable when executed properly. However, there are some common misconceptions around difficult implementation,
Market Research Predictions and News for 2023
Market research is the process of learning about your customers’ wants, needs, and desires to create products and services that
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