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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
Market Research Predictions and News for 2023
Market research is the process of learning about your customers’ wants, needs, and desires to create products and services that
Insights on the 2022 State of Streaming Entertainment
Ahh, the streaming wars. Initially promised as an answer to expensive and complicated cable TV plans, streaming services created an
Impact of Inflation on Consumer Lifestyles
Inflation is a major economic issue that affects every person in one way or another. As prices for essential goods
Reactive to Proactive: Transitioning to Customer-Led Decision Making
Customer insights should not be about validating decisions that have already been made. Instead, organizations should take a forward-looking approach,
Uncovering Actionable Insights at a Startup Pace
Particularly in fast-paced organizations, stakeholders and decision-makers have endless questions and need actionable insights. Still, insights leaders often question their
5 Key Market Research Trends for 2023
This eBook will dive into the top 5 market research trends we see coming in 2023 and provide guidance on
DE&I and Market Research
Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities
Delta Testing: The Cutting Edge of Market Research
Every industry is now digital, and the stakes for getting products right are enormous. It’s imperative that products satisfy the
Market Research Community Myths Debunked
To stay ahead of the competition and provide customers with the best experiences possible, businesses need to understand their customers
Applying Market Research to Holiday Shopping In 2022
The holiday season is the most critical time of the year for retailers and e-commerce businesses. It’s a time when
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