Debunking Community Myths

Market Research Online Communities (MROCs) can be invaluable when executed properly. However, there are some common misconceptions around difficult implementation, cost implications, or the time commitment needed for their care.

This eBook will debunk some common myths about market research and reveal the truth about MROCs – that they can help businesses thrive in challenging times with a high return on investment (ROI) and increased customer retention.


Author: Kalyn Stockman

Kalyn Stockman is a Marketing Manager at Fuel Cycle, where she leads the social media and content strategy. With a degree in Business Administration (Marketing) from the University of the...